KING Winter Ad campaign preview

Here is a little taster of the ad campaign for the AW08 collection, dropping in all good outlets and in the online store from next week.

The 'More Than A Project' campaign was shot over a two week period, encapsulating both studio and location shoots for the music and skate team. These were then loaded into an industrial projector, transported to several secret locations across East London in the dead of night and projected in all their glory to produce the results seen above. Here you can see how the original photograph has translated into the ad campaign, with Shaun Witherup providing the inspiration with a monster frontside ollie over a railing in the gnarly Kidbrooke Estate .

Check back for more updates as we reveal more of the shots and also check Sidewalk Magazine, RWD, Front, Big Smoke and Clash over the course of the next four months as the series is released

Creativity is KING