KING LDN SUMMER COLLECTION PREVIEW!

Here is an ultra-exclusive preview of the Summer 2008 LDN collection set to be released in the next 2 weeks. All available on our online store - don't say we never treat you!

Peace - The King Team

KING Viral Movie

ha ha ha, we just dug out an absolute gem from the archives. This is a viral we made with a bunch of porn actors to promote our underwear. Its not explicit so please don't run complaints into us - its just for fun

All our boxers are available on our online store -> just follow the link -> King Underwear

Kingviral
Uploaded by kingapparel

Send this to all your mates! King Boxers - worn by the pro's - Enjoy!!

Edge on the NIKE tip

Graf Artist and King Affiliate 'Edge' was recently invited by Nike to customise a pair of Dunk Hi's under the ID programme. The result can be seen above. FRESH.

Southbank Safe! Brrraappp

Good news dropped in our inbox this week that in response to the Save Southbank petition. It looks as though Southbank will remain for the enjoyment and development of skateboarders for years to come. Official word is:

"...the Southbank Centre recognises the importance of the Undercroft in bringing together skateboarders from across the UK and the value that the skateboarding community has brought to many young people and the South Bank area itself...The Southbank Centre has said that it has no plans to redevelop the Undercroft used by skateboarders. In fact, they are in close discussions with the skateboarding community about how to improve the current skateboard area and about how the community might become more involved in the Southbank Centre's artistic programme."

Just goes to show - if enough people shout loud enough, then our voices can be heard.

King Apparel x Adulthood

Unless you've been living in the deepest darkest depths of a cave, then you'll know that Adulthood has been smashing it up on cinema screens all over the country the last two weeks, with King Apparel repping hard throughout. Having helped style the film, you can see a whole host of King pieces with Ben Drew (King Affiliate, Plan B) getting hench in the one of our favourite LDN hoodies. A remix design is available now Click Here

Bread & Butter Blogfest

Tuesday July 1st @ 3.30am the alarm goes – waking up this early can mean only one thing, its time for the King Apparel team to jet off to Barcelona once again to showcase our forthcoming 2009 Summer collection to the rest of the world.

Despite the early start our plane took off without a hitch and after an hour and fifty minutes in the air arguing about who gets the last available bacon roll on the plane and making beats on the portable Korg Pad kontrol we arrived in the blazing sunshine of Spain. Within half an hour we arrived at our apartment and after a mountainous trek up the narrow staircase of the 18th Century building we took in the wondrous views form our very own private roof terrace…baadman. After checking off the stand construction and then sampling the local tapas in the evening we returned to the apartment to rest up with a cup of tea and biscuits before the next three days of trade show carnage!

...Badman...

Once we arrived at the Fira De Barcelona show ground we headed straight to our stand (our biggest and best yet!) and were stoked on our presence within the Sport and Street hall. For those of you who have yet to witness the enormity of BBB a dope stand can be the difference between attracting serious business and watching tumbleweed roll by all day long. Despite the shows overall numbers being down from previous seasons we saw no sign of any tumbleweed – with friendly faces (some new, some familiar) popping up throughout the show….

...The Spotrusherz boys...

We also made new friends in the form of the Acrylick crew from LA. These guys are possibly the dopest most humble cats we have met on our travels and their designs rule – check out a joint stockist we have in the UK - http://www.urbanindustry.co.uk - you can even see the man, the legend Dan King who runs Urban Industry popped by to see what we’re up to – a man with his finger firmly on the pulse! Oh and keep an ear and eye out for a possible brand collabo taking place….

...Acrylick up in the place...

...Dan King - Urban Industry represent...

The 3 days always seem to merge into one but the show was definitely a positive event in our social calendar. With distributors in South America, Russia, Australia and Poland all showing a strong interest in pushing our brand in their respective territories as well as a multitude of retail accounts – we were filled with positive vibes as it was time to pack away on the Friday and think about returning home (After 2 days getting big in the tanning game on the beach!).

...The KING stand...

DON'T HATE, JUST RELOCATE

Here at King we are happy to announce that we have just relocated to a brand new warehouse with an experienced and accomplished picking and packing partner. This will ensure that all internet orders will be dispatched with the utmost promptness and accuracy. To any customers who have experienced problems with their orders in the past month, we would like to apologise for any inconvenience caused.

Thanks again for all of the support and representing the King ethos

All at the King team, peace.

KING rep Bread & Butter, Barcelona

A hectic week at the start of July saw the King team head out to the Bread and Butter tradeshow in Barcelona. Here are some pics of the stand at the show, and expect a full blog soon of all the carnage created by your favourite street wear brand in the Catalan capital.

Keeping it fresh yo

King Team