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About King-Apparel
- King Apparel
- LDN, United Kingdom
- The UK’s premier street brand. Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow. Founded in 2003, its creators were brought together to create an apparel brand, reflective of the creative freedom of their lifestyle and culture. From the skate scene and grime movements to the underground world of street art, KING represents the eclectic mix of British youth and subculture. The foundation of KING is innovation and detailing, with distinctive British class. It is more than a label, it is a representation of style, of quality, the ethos through which we live our lives. All garments are limited to exclusive runs with a strict ‘no re-runs no repeats’ policy! KING was also the first worldwide brand to work exclusively alongside New Era, with specialized design modifications implemented that no one else produces. The elite and coveted King Affiliates team continues to grow in presence and stature. 2008 members include Dubstep producer/DJ Plastician, music artist and actor Plan B, Wretch32 and Pyrelli, with street rulers Shaun Witherup and Daniel Clarke heading up the KING affiliates skate team.
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