KING SUMMER CLEARANCE ITEMS SWITCHED UP!

The start of summer is officially here and to celebrate we’ve switched up the clearance items to give you some extra special treats! There are limited numbers in all of these styles and this offer will only last for a limited time so make sure you get in there fast and don’t miss out! Reign supreme >>> http://www.king-apparel.com/PremierStreetBrand/Shop/Sale/Clearance.aspx?c=16

Tempz 'Next Hype'

It's a PAR!

Behind the Scenes with Mz Bratt

Check out this exclusive behind the scenes look at the making of Mz Bratt's first video - with cameo appearances from the likes of Donaeo, Bashy, Ras Kwame, Wretch 32 and Young Nate. Look out for the official video dropping soon and the single out on 13th July 2009 www.myspace.com/brattonline

Bank Holiday Special - 10% Discount!

Its that time again....another Bank Holiday is creeping upon us, spring is almost over and we are finally on the verge of Summer! So what better way to celebrate than by giving you 10% off ALL purchases over the bank holiday! The offer covers everything from the SS09 lines to special clearance items. Valid from Fri 22nd May to midday on Tuesday 26th May. All you have to do is enter KINGARMY at the checkout and get yourself some Summer freshness. Visit our store here...

Do You Like Fishsticks?

I know some of you may have already seen this but it needs to be shown again! I checked out this episode of Southpark a couple of weeks ago and it cracked me up! This particular episode features a character based on Kanye West attempt to tap into his "genius" superpowers to solve a schoolyard joke that only he doesn't find funny. Nice to see Kanye saw the funny side too: “South Park murdered me last night and it’s pretty funny. It hurts my feelings but what can you expect.” Enjoy!

Juliano Guimaraes - Skateboarder Mag Interview

Here are a few images from the recent Juliano Guimaraes interview in Skateboarder Mag, Italy. The Plex website have also released a welcoming clip for Guimaraes which you can view here.

Wanna Spend A Day With The King Team?

Ever wondered what goes on behind the scenes of your favourite brand? Well if you're keen to spend a day with the King team then read on... We're giving you the chance to let us know what you think of our brand. Whether you're a wannabe artist, graphic designer, musician or just love reppin' our clothing - now is your chance to get involved. We are offering 6 lucky people the chance to visit the King Headquarters this summer; meet the team, preview next seasons range and even take home a bag of goodies all in exchange for your feedback. Not a bad deal! So, all you have to do is send in your thoughts...tell us what our brand means to you in at least one paragraph. Only the most creative entries will be chosen, so get writing, drawing, or however you best express yourself and email all entries to feedback@king-apparel.com along with your name, age, telephone number and email, or visit our site for more info...

Get The Hoodies Out!

King Stealth Hoodie - £64.99 King Deluxe Hoodie - £59.99 King Patriot Hoodie - £64.99 King ID Hoodie - £64.99

What happened to the sunshine? I'm not sure about elsewhere in the UK but we had a pretty dull weekend in London and it doesn't seem be looking any better for the rest of the week. So the hoodies and jackets are back out the wardrobes...keeping us warm while we wait for the clouds to open up and reveal blue skies! And here is a selection of our favourites from the Summer 2009 range.

Click here to view our full range of hoodies...

Let me Twitter Dat

Here is Andy Milonakis' take on the 'Twitter Revolution'! Ofcourse its been hyped up all over the net..I found it quite funny though. What do you think?

Frisco Launch Party - Freestyle

Check out this video of J2K, Frisco, Skepta, Tempa-T and Roll Deep freestyle outside of Frisco's Launch party. Info from Grimedaily

Clearance Goodies

Heres something for all loyal King fans...we have switched up the Clearance items yet again to offer you some fresh pieces and re-visit one or two you may have missed before. Remember that items are changing constantly so its worth checking back so as not to miss out!

King Summer 2009 - CTRL Range

New to the line up for SS09, the CTRL™ range makes a triumphant debut for King Apparel. Taking inspiration from retro gaming imagery, and then switching things up with tech patterns and sick colour combinations, the CTRL™ is arguably the most diverse and widely appealing of all the ranges. Featuring a super subtle rip stop shell jacket, sandblast denim and matching t-shirts and jacket, without doubt there is a piece that should find its way into everyone’s wardrobe. This week we have been lovin the CTRL shell jacket - fully water resistant, its been just the thing for all the unexpected rain!

Mz Bratt 'Who Do You Think You Are'

We here at King gained an exclusive insight to the filming of Mz Bratt's forthcoming single 'Who Do You Think You Are' this week where fellow King affiliates J2K and Wretch 32 were in attendance along with Bashy, Donae'o, Double S, Griminal, Ras Kwame and many more...



The video, shot in Ladbroke Grove is probably one of the most original to come from the Grime scene and the brilliant crossover track has seen Bratt signed to All Around The World/Universal on a 2 single deal

Check the EXCLUSIVE pics below:

Bashy 'Ransom' featuring Wretch 32

Check out the MASSIVE new video for 'Ransom' by Bashy featuring Scorcher and Kings very own Wretch 32



Also check out these EXCLUSIVE behind the scene photos by Khanh Dinh:

KING APPAREL MAKING MOVES IN NEW ZEALAND STREETWEAR SCENE

News reaches us from our No.1 New Zealand streetwear stockist in Wellington, 'The Wakefield Hotel' - The Southern Hemisphere is now feeling the heat from the UK's finest streetwear brand and we even have the countries Hip-Hop heavyweights backing us to the hilt.

Check out this new video from NZ rapper Percieve featuring Flowz (Fiso) repping with the Prestige tracksuit. Also, the entire video was shot in one just one take - sick huh!

Flowz stands as one of the best hip hop artists coming out of New Zealand and you can check his ridiculous lyrical skills on his website at Flowz Rules

until next time, peace from itchy town